360 & Video Production

Our Services

What is 360-degree video?

Viewed through a VR headset, on a mobile device or via social media, a 360 video is filmed from all angles simultaneously – meaning you are placed within the scene and can look all around you, similar to a VR experience. What differentiates it from VR is the fixed point of view. With 360 video production, you see what the camera can see, giving you three degrees of freedom (3DOF), whereas, in a VR experience, you can walk around a space as if you’re there (6DOF). 360 videos can be filmed or they can be entirely CGI, just like 2D videos.

Why use 360-degree video?

Videos are immensely popular, with mobile video consumption rising by 100% every year. People love to watch video and 360º video is no exception. The difference is, it’s more immersive. Just like VR, 360° content immerses the viewer within a story. This sense of physical presence enables the viewer to connect more with the story being told, allows them to experience ‘the impossible’ for themselves and, as a result, inspires a more empathic reaction – boosting engagement. 

What are the benefits?

Completely immersive

Just like a VR experience, watching a 360º video experience in a VR headset seals the viewer into their own world, safely away from distractions, and gives them an as-realistic-as-possible experience through filmed footage. However, 360º footage is also easily hosted online from social media channels to video platforms such as YouTube and Vimeo, making it easily accessible for everyone. 

Drives engagement and empathy 

Clever use of the camera point of view can enable you to place the viewer in someone else’s shoes, creating greater emotional engagement and making experiences more memorable. Because of this, 360º video lends itself well to interactive branching narratives – where the user can choose which path they want to take. This in turn provides experiential learning, which is particularly beneficial to training and education.

Suitable for a range of uses

360º video is a flexible platform that’s effective across a range of uses, from virtual tours to documentaries. That’s why it’s been used in all sorts of sectors,  including education and training, tourism and hospitality, culture and charity, and automotive and retail, to tell stories and offer insight into brands and organisations. See for yourself how 360 videos bring stories alive.  

360 Video Case Studies

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  • 360 & Video Production
  • Virtual Reality

Training Facility Tour

Takatuf Petrofac Oman

Cutting edge training

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  • Virtual Reality
  • Drone Video Production

Virtual Paraglider & Jungle Adventure

Virtual Paraglider & Jungle Adventure

An international challenge

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  • 360 & Video Production
  • Virtual Tours

Student accommodation tours

University of East Anglia

Choosing a home

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  • Virtual Reality
  • Virtual Tours

#Imagine Boleyn

West Ham United Football Club

Creating a tribute

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  • 360 & Video Production
  • Drone Video Production

Licence to Drive

Lotus Driving Academy

An epic representation of the thrills awaiting at Lotus Driving Academy

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  • 360 & Video Production

Premier Rugby Final

Aviva

Offering a unique perspective on the Premiership Rugby Final

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  • Virtual Reality

VR66

National Football Museum and Wembley

Taking viewers back to an iconic moment in sporting history

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  • 360 & Video Production

Sticks and Tones

Roland

An audio / visual experience off the meter

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  • Virtual Tours
  • Drone Video Production

A View from Afar

Swansea University

A virtual first

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  • 360 & Video Production

Absolute Freedom

Harley Davidson

Harley riders’ stories from the heart of the Eurofestival

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  • 360 & Video Production
  • Virtual Reality

Mazda MX-5 RF test drive

Lively Agency & Mazda

Partnering up to create an out-of-this-world virtual test drive

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  • 360 & Video Production
  • Virtual Reality

Made in England

Dr Martens

Taking the boots back to their roots

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  • 360 & Video Production
  • Drone Video Production

The Soneva Fushi Experience

ScienceMagic.Inc

Luxury, explored

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  • Virtual Reality

Virtual Classroom

Ericsson

Training teachers in the developing world

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  • 360 & Video Production
  • Virtual Reality

Virtual Gadd

Yamaha

Experiencing the studio with legendary drummer Steve Gadd

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  • 360 & Video Production
  • Virtual Reality

Workspace learning 360º

Norwich University of the Arts

Virtual work experience

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How do we do it?

Our filmmaking team are experts across both 360 and 2D production. Using some of the best cameras available, we conceptualise, storyboard, shoot and edit all our films in-house. The techniques across 360 and 2D storytelling can be very different, so we always take care to make sure every project is planned and produced accordingly – making best use of the medium, whether 3D or 2D. Using a combination of filming, modelling, animation and VFX throughout our work ensures the very best quality and we collaborate closely with expert sound engineers to create impactful audio that enhances the final film.

Do you have a message you want to convey? A situation that needs simulating, or an audience that needs reaching? Whatever your challenge – we have the ideas, the experience, and the equipment to help.

What’s your challenge?

Get in touch

Contact Us

+44 (0)1603 620562
info@weareimmersive.co.uk

+44 (0)1603 620562
info@weareimmersive.co.uk