360° video immerses viewers in stories in a truly memorable way. Our team of expert filmmakers direct, shoot and create 360 and 2D films that have real visual impact, from interactive branching narratives that enable the user to choose their own path, to linear stories that allow viewers to sit back and experience out-of-this-world events.
What is 360-degree video?
Viewed through a VR headset, on a mobile device or via social media, a 360 video is filmed from all angles simultaneously – meaning you are placed within the scene and can look all around you, similar to a VR experience. What differentiates it from VR is the fixed point of view. With 360 video production, you see what the camera can see, giving you three degrees of freedom (3DOF), whereas in a VR experience, you can walk around a space as if you’re there (6DOF). 360 videos can be filmed or they can be entirely CGI, just like 2D videos.
Why 360-degree video?
Just like VR, 360° content immerses the viewer within a story. This sense of physical presence enables the viewer to connect more with the story being told, allows them to experience ‘the impossible’ for themselves and, as a result, inspires a more empathic reaction. Clever use of the camera point of view can enable you to place the viewer in someone else’s shoes, creating greater emotional engagement and making experiences more memorable. Because of this, 360 video also lends itself well to interactive branching narratives – where the user can choose which path they want to take – which is effective across a range of sectors, including:
- Education and training
- Tourism and hospitality
- Culture and charity
- Automotive and retail.
See for yourself how 360 videos bring stories alive.
Creative video production
Our filmmaking team are experts across both 360 and 2D production. Using some of the best cameras available, we conceptualise, storyboard, shoot and edit all our films in-house. The techniques across 360 and 2D storytelling can be very different, so we always take care to make sure every project is planned and produced accordingly – making best use of the medium, whether 3D or 2D. Using a combination of filming, modelling, animation and VFX throughout our work ensures the very best quality and we collaborate closely with expert sound engineers to create impactful audio that enhances the final film.
If you want to find out more about our video capabilities, just drop us a line.