Our Team

We are Immersive Studios


Matthew Martin, Managing Director

Matthew has been involved in media services for 20 years – starting his career working in creative agencies before moving to Geneva and setting up digital agency Media Frontier. Here he worked with clients such as Nestle, Dupont and the United Nations before returning to the UK in 2015, when he co-founded Immersive VR. Matt’s also a keen cyclist, drummer and football fan.


James Burrows, Technical Director

James has over two decades’ experience in highly technical roles – from the main IT agency of the British Government to digital marketing. He’s led development teams in three different agencies, plus worked as a freelance developer and consultant. His love of all things tech led James to co-found Immersive VR in 2015. When he’s not playing with computers, James is usually playing bass.


Ben Graves, Senior Developer

Ben’s worked for a range of digital agencies and as a freelance developer for a number of years. In 2013 he moved back into agency life and joined Immersive in 2017 to build and manage all our bespoke back-end systems. Out of work, you’ll find Ben on the football pitch or cycling. He’s also responsible for our Christmas Cheese and Wine Day.


Elliott Mulhall, Camera op/editor

Equirectangular, long GOP, interpupillary distance, photogrammetric methods, vergence accommodation conflict, equisolid, ambisonic arrays, parallax, lumetri scopes... It’s Elliott’s job to understand all these confusing terms, as he specialises in premium 360º capture and immersive content creation. In his spare time he practises Judoka, runs and enjoys illustration.


Graham Jones, Lead Modeller

After studying Games Art and Design at NUA, Graham has had a varied career – from creating training videos for the oil and gas sector to music tour visuals to children’s TV. He joined Immersive in early 2016 and leads all the 3D modelling. Games design and history are his passions, so out of the office you’ll still find him creating historical 3D worlds.


Holly Martin, Head of HR

Holly began her career in Switzerland, where she supported logistics and personnel for an oil and gas company. She then set up her own company procuring visas for offshore workers worldwide. She moved back to the UK in 2015, after the birth of her and Matt’s daughter, and joined Immersive in 2017. She enjoys reading, yoga and taking her daughter to new places.


Jamie Currie, Lead Developer

Jamie joined Immersive in early 2017, bringing with him pioneering experience in VR development as well as skills that range from sound design to building mobile apps to electronics. He leads development across our VR and AR projects – helping push the boundaries for all our technical projects. He’s also a musician and surfer.


Jason Elkins, Head of Business Development & Client Services

After studying Fine Art at university, Jason moved into sales and marketing. He’s worked both client and agency side and has almost 20 years’ experience of business development in the marketing sector, including brands such as GSK, Linden Homes, Centre Parcs, Triumph and The University of East Anglia. Jason is a husband, father to two boys and, when time permits, a cycling fanatic and occasional triathlete.


Kathryn White, Production Manager

Before joining Immersive, Kathryn project managed for a heritage consultancy, working with clients such as the National Trust, English Heritage and RSPB. She’s also worked for the Norwich and Norfolk Festival, helping set up and manage the festival front of house operation. In her spare time, she treads the boards with local theatre companies, bakes and reads.


Lucy Spaull, Production Manager

Having studied graphic design at university, Lucy began her career in marketing, where she surprisingly ended up as a production manager despite her background in design! Soon she was working with clients ranging from B&Q to Virgin Limited Edition to Mazda and Pret. In her spare time, you can find her designing bespoke wedding stationery, painting, or renovating her house.


Marcell Rideg, 3D modeller

Marcell has always been an enthusiastic gamer, which led him to strudy Games Art and Design at NUA. He then worked as a camera and mobile phone engineer before moving from physical tinkering into digital tinkering, working in post-production before joining Immersive in 2018 as a 3D modeller. He enjoys mountain biking, as well as digital painting and sculpting, in his spare time.


Mareike Rieger, Junior 3D Modeller

Mareike originally studied communication design in her native Germany, where she worked as a music video producer and event photographer, before moving to Norwich to study Games Art and Design. As well as modelling for Immersive, she’s also a Community Manager for Women in Games – looking after eSport streamers. She loves gaming, spending time outdoors and hiking with her adopted dog, Bono.


Robin Fuller, Creative Director

Robin’s previous career as a freelance director spanned music videos, ads, short films and theatre across both animation and live action. He lectured in animation at Norwich University of the Arts and has been working with 360º video since it first became possible – recognising its potential for storytelling. He likes acro-yoga, climbing and music – and often does handstands in the office.


Wayne Jackson, Senior Developer

Wayne studied as a games designer and went straight into gameplay programming, working on a range of mobile games. From there he worked on the Planet of the Apes VR game at Imaginati, before moving to Kuato to work on Thunderbirds (and other undisclosed games!) before joining us at Immersive. Out of work, you’ll find Wayne prototyping game ideas and looking after his little girl.