Our Team

We are Immersive Studios


Matthew Martin, Managing Director

Matthew has been involved in media services for 20 years – starting his career working in creative agencies before moving to Geneva and setting up digital agency Media Frontier. Here he worked with clients such as Nestle, Dupont and the United Nations before returning to the UK in 2015, when he co-founded Immersive VR. Matt’s also a keen cyclist, drummer and football fan.


James Burrows, Technical Director

James has over two decades’ experience in highly technical roles – from the main IT agency of the British Government to digital marketing. He’s led development teams in three different agencies, plus worked as a freelance developer and consultant. His love of all things tech led James to co-found Immersive VR in 2015. When he’s not playing with computers, James is usually playing bass.


Abi Murr, Production Manager

Abi began her career in digital marketing before moving over to client services and project management. She has worked on a variety of projects from website development to exhibition planning. Outside of work you'll find her playing a board game, at a gig or enjoying Italian food.


Andy Fiddy, Head of Design

Andy has over 20 years’ experience across every corner of design, including brand, UI, interaction, illustration, animation and UX. He’s something of a digital nomad, having worked in London, New Zealand, Cambridge and East Anglia for numerous full-service agencies and as a freelancer, where he put his skills to good use for Microsoft, Swatch, BMW, Coca Cola and more. As our Head of Design, Andy is passionate about combining creativity with emerging tech to create compelling immersive experiences.


Ben Graves, Senior Developer

Ben’s worked for a range of digital agencies and as a freelance developer for a number of years. In 2013 he moved back into agency life and joined Immersive in 2017 to build and manage all our bespoke back-end systems. Out of work, you’ll find Ben on the football pitch or cycling. He’s also responsible for our Christmas Cheese and Wine Day.


Brandon Bartram, Junior Developer

Brandon has always had a passion for tech and a keen interest in the games industry. He studied computer science at the University of Lincoln and graduated with First Class Honours before starting his first developer role as a Junior here at Immersive. In his spare time he enjoys being a film buff, gaming and spending time with his two cats Nova and Luna.


Elliott Mulhall, Camera Op / Editor / Production Artist

Equirectangular, long GOP, interpupillary distance, photogrammetric methods, vergence accommodation conflict, equisolid, ambisonic arrays, parallax, lumetri scopes... It’s Elliott’s job to understand all these confusing terms, as he specialises in premium 360º capture and immersive content creation. The licensed drone pilot for Immersive’s UAV operations. In his spare time he is a practising Judoka, runs and enjoys photography as well as filmmaking.


Graham Jones, Lead Modeller

After studying Games Art and Design at NUA, Graham has had a varied career – from creating training videos for the oil and gas sector to music tour visuals to children’s TV. He joined Immersive in early 2016 and leads all the 3D modelling. Games design and history are his passions, so out of the office you’ll still find him creating historical 3D worlds.


Holly Pickess, Operations Director

Holly began her career in Switzerland, where she supported logistics and personnel for an oil and gas company. She then set up her own company procuring visas for offshore workers worldwide. She moved back to the UK in 2015, after the birth of her and Matt’s daughter, and joined Immersive in 2017. She enjoys reading, yoga and taking her daughter to new places.


Jamie Currie, Lead Developer

Jamie joined Immersive in early 2017, bringing with him pioneering experience in VR development as well as skills that range from sound design to building mobile apps to electronics. He leads development across our VR and AR projects – helping push the boundaries for all our technical projects. He’s also a musician and surfer.


Jason Elkins, Head of Business Development & Client Services

After studying Fine Art at university, Jason moved into sales and marketing. He’s worked both client and agency side and has over 20 years’ experience of business development in the marketing sector, working with brands such as GSK, Linden Homes, Centre Parcs, Triumph and The University of East Anglia. Jason is a husband, father to two boys and, when time permits, enjoys cycling and paddle boarding.


Lucy Spaull, Production Manager

Having studied graphic design at university, Lucy began her career in marketing, where she surprisingly ended up as a production manager despite her background in design! Soon she was working with clients ranging from B&Q to Virgin Limited Edition to Mazda and Pret. In her spare time, you can find her designing bespoke wedding stationery, painting, or renovating her house.


Marcell Rideg, Lead 3D Artist

Marcell has always been an enthusiastic gamer, which led him to study Games Art and Design at NUA. He worked as a camera and mobile phone engineer before moving from physical tinkering into digital tinkering, working in post-production before joining Immersive in 2018 as a 3D modeller. He enjoys mountain biking, as well as digital painting and sculpting, in his spare time.


Mareike Rieger, 3D Modeller

Mareike originally studied communication design in her native Germany, where she worked as a music video producer and event photographer, before moving to Norwich to study Games Art and Design. She has a wide range of skills in traditional and digital design but she specialises in 3D modelling (her personal favourite). In her free time you can still catch her in front of, or behind, a camera creating videos, but she also loves roller-skating and hiking with her adopted dog, Bono.


Niky Ellison, Marketing Manager

After moving from town to town in the south of England, Niky found his way to Norwich and then to Immersive Studios. Alongside studying Brand Communication at UCA he has busied himself with everything from consulting to being a children's entertainer. Niky spends most of his spare time playing & creating tabletop games. If you're especially unlucky you can also catch him doing stand-up comedy in the city.


Robin Fuller, Creative Director

Before joining Immersive Studios Robin’s freelance career as a director and animator saw him work across music videos, ads, film, theatre and more. Robin became more and more interested in the storytelling potential of immersive media and joined Immersive studios to further explore an exciting new area of creativity. Outside of the office, Robin enjoys climbing, yoga, dance, the arts and generally gets excited by anything a bit weird.


Ryan Ringer-Duffy, Junior 3D Artist

Ryan completed his Masters in Games at NUA specialising in 3D modelling, but found a passion for all things VR, focusing his study on the use of VR as a means to educate and raise awareness for the mental health condition PTSD. Outside of work Ryan is an avid table tennis player training at a top-level, he has represented his county on a number of occasions and competed in the Adult British League. He also has accolades in ten-pin bowling representing his county and competing in national tournaments across the country.


Wayne Jackson, Senior Developer

Wayne studied as a games designer and has been working with Unity3D since 2013. He’s worked on a range of projects for IPs including Planet of the Apes, Thunderbirds, Robozuna and League of Legends. His specialty is 3D programming and he’s got a real passion for developing VR Games. Wayne is a dad of three and enjoys woodworking, gardening and any jobs that require a power tool.