Sticks and
Tones

Roland

Resonating with customers

Roland are a world leader in the design, manufacture and distribution of musical instruments who pride themselves in a rich history of innovation including several “world’s first” electronic musical instruments and professional A/V products. Roland were looking for a way to give customers and fans of their products a way to learn more about their product range and see it in action in an engaging way so teamed with us to create… Drum roll please…

A Real World Collaboration

We proposed utilising Roland’s top product demonstrator, Michael Schack in a production featuring Roland’s best kit at Real World Studios in Bath. Conceived by Peter Gabriel, Real World Studios is both a paragon of technical excellence and an idyllic artistic retreat in which to immersively capture a live performance.

Operating newly released, ultra high-res VR cameras we captured multiple views of the incredible, technical performances by Michael Schack alongside his long term collaborator. Audio was just as important and treated as a fine accompaniment to the visuals. The footage then went through a cinema grade post production process before being distributed via Roland’s social media channels - helping Roland explore a new trend in immersive marketing and captivate viewers.

What's your challenge?

Do you have a message you want to convey? A situation that needs simulating, or an audience that needs reaching? Whatever your challenge – we have the ideas, the experience, and the equipment to help.

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